logo

about: The epiphany was sudden.

We simply wanted stylish, fashion forward, edgy shoes, that felt great all day long, whether you walked, drove or just sat around. And they absolutely had to look great with jeans.

From the start, we knew full well this would be a serious challenge. We wanted instantly recognizable shoes that were built from the ground up, on a chassis, versus the traditional way of developing a shoe line. It absolutely had to surpass all the current standards for materials and design that had been the status quo for decades and even centuries.

After hundreds of renderings and mock-ups, a new style had evolved. A DNA with a performance laden design mantra that would look and feel like nothing else anyone had ever seen before and deliver a level of technology and comfort never felt before in fashion footwear.

Dress shoes that utilizes running shoe technology. Boots that look good going out on the town, yet can easily tackle a technical hike. Sport fusion footwear that can hit the clubs, or hit the couch with ease and indifference.

We went to NASA for temperature regulating materials, yet developed contemporary hand crafted leather interpretations of a bygone era.

These shoes are the culmination of fashion & technology, created by enthusiastic and forward thinking designers and craftsmen that are 100% committed to making Auri footwear the definitive mens footwear brand.

We invite you to try the new mens footwear revolution.

Feel good, look good, Enjoy!