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Kelly Burge

female / Rome Ga. / www.poshglam.com

about: For as long as I can remember I have been obsessed with making a statement. Growing up in a small town, I adopted first impressions with extreme importance. I always appreciate fashion and style and I wanted to perfect how we analyze them and how to critique them. Fashion Marketing has already began to go in the digital media direction. While fashion was once directed by a few major markets, it is now being embraced by many more curious individuals in the form of blogs, e-commerce sites, or Web 3.0 marketing. While marketing is more net based, merchandising is also being dissected. Marketeers are now researching the price of material, production, and realizing that often branding is the most expensive part of the process. Great managers are those that are able to see marketing, merchandising, and profiting from both a seller and buyers point of view and develop the brand with the most efficient ideas in mind.